Portfolio

About Me

I specialize in:

• Social Media Content Creation
• Brand Identity Development
• Aesthetic Storytelling
• Pinterest SEO & Growth
• Instagram Content Strategy
• Copywriting (Emotional + Strategic)
• Canva Design & Visual Direction

My work focuses on balancing beauty and logic—creating content that is visually magnetic and strategically effective.

I’m a 25-year-old creative strategist, graphic designer, and aspiring insurance agent with a deep passion for branding and digital communication. My marketing perspective is shaped by:

• A strong design background
• A grounding in psychology and human behavior
• A love for story-driven content
• A structured, analytical mindset
• A quiet-luxury, feminine, polished aesthetic

My Approach

I believe marketing should feel:

• Clean
• Confident
• Intentional
• Emotionally Resonant

I create content that feels like good energy: warm, inspiring, organized, and deeply human.

Case Study 01 – Instagram Strategy

Brand Name: The Career Edit Co.
Niche: Lifestyle + Career Motivation
Concept: A soft, feminine quiet-luxury brand designed to empower young women entering corporate, creative, or professional fields.
Project Goal: create a cohesive Instagram presence that…

• Establishes a recognizable aesthetic
• Builds brand trust
• Positions the page as a “digital big sister”
• Drives engagement and saves

My Strategy

Content Pillars:
1. Career & Productivity Tips
2. Aesthetic Lifestyle Content
3. Motivational Soft-Feminine Quotes
4. Personal Development Mini-Guides

Posting Rhythm:

• 3x per week: Carousels
• 1x per week: Reel
• Daily: IG Stories

Visual Direction:

• Pastel Pinks, Dusty White, Champagne Beige
• Soft Drop Shadows
• Clean Serif Typography
• Luxury Photography with Empty Space

Projected Performance:

• Engagement Rate: 4.2%
• Saves per post: 120–350
• Follower growth: +1k/month

Case Study 02 – Pinterest SEO Strategy

Brand Name: The Soft Life Society
Niche: Lifestyle + Wellness + Aesthetic Guides
Platform: Pinterest

Goals:

• Drive Monthly Views
• Optimize Pinterest SEO
• Create Pins that stand out in crowded feeds

My Strategy:

Keyword Targeting:

• “Femininity Aesthetic”
• “Quiet Luxury inspiration”
• “Soft Girl Lifestyle”
• “Career Girl Weekly Reset”
• “Aesthetic Study Routine”

Pin Types Created:

• Standard Pins
• Idea Pin step-by-step
• Carousel Pins
• Quote Pins

Visual Style:

• Minimalist
• High contrast text overlays
• Soft Gradients

Projected Results:

• 350k–700k monthly views
• 2–5% click-through rate
• Strong saves-to-impressions ratio

Let’s Work Together~

Email: [email protected]
Pinterest: @mayajxxn
Instagram: @mmayajxxn